Company overview Vorwerk (company)

1 company overview

1.1 current company structure

1.1.1 main fields of business
1.1.2 important companies , locations

1.1.2.1 vorwerk
1.1.2.2 vorwerk production sites
1.1.2.3 jafra
1.1.2.4 lux asia pacific
1.1.2.5 vorwerk carpets
1.1.2.6 vorwerk facility management
1.1.2.7 akf




1.2 corporate management
1.3 key figures
1.4 self-promotion

company overview
current company structure

the consolidated vorwerk group encompasses on 27 companies worldwide, divided 8 main fields of business.

main fields of business

indirect sales


division kobold
division thermomix (multifunctional kitchen appliance)
division jafra cosmetics (cosmetics, skin , body care products)
division lux asia pacific (household appliances in asia-pacific region)


division vorwerk carpets
division vorwerk facility management holding kg (infrastructural facility services)
division akf group (financial services)

important companies , locations
vorwerk

vorwerk & co. kg, wuppertal (holding)

as sales companies in germany, austria, italy, france, spain, czech republic, poland, russia, portugal, china, taiwan, mexico, japan, switzerland, netherlands, belgium, luxembourg, hungary, united states of america, brazil, dominican republic, india, indonesia, thailand, philippines, vietnam, singapore, malaysia.

vorwerk production sites

vorwerk elektrowerke gmbh & co. kg, wuppertal (research of household appliances)
vorwerk semco s.a.s., cloyes-sur-le-loir, france (thermomix production)
vorwerk folletto manufacturing s.r.l., arcore - milan, italy (production of accessories , ironing system)
vorwerk household appliances co., inc. shanghai, china (production , sales)

jafra

jafra cosmetics international, inc., westlake village, california, usa (headquarters, research , development)
cosmeticos y fragancias s.a. de c.v. naucalpan de juárez, mexico (production)

as additional sales companies in mexico, germany, switzerland, austria, italy, netherlands, russia, brazil, indonesia

lux asia pacific

lux asia pacific pte. ltd., singapore (headquarters)
lux manufacturing corp., makati city, philippines (water filter production)

as additional sales companies in japan, indonesia, thailand, taiwan, australia, vietnam, malaysia.

vorwerk carpets

vorwerk & co. teppichwerke gmbh & co. kg, hamelin

vorwerk facility management

vorwerk facility management holding kg, wuppertal

as additional subsidiaries in germany, austria, netherlands, czech republic, poland, belgium, greece

akf

akf bank gmbh & co. kg, wuppertal

as additional subsidiaries in spain

corporate management

walter muyres (managing partner)
reiner strecker (managing partner)
frank van oers (managing partner)

advisory board managing partners:

rainer baule (chairman)
dr. jörg mittelsten scheid
prof. dr. ing. pius baschera
dipl.-ing. rainer christian genes
dr. axel epe
verena klüser
dr. timm mittelsten scheid
sabine schmidt

key figures

the vorwerk group reflecting on satisfactory business year in 2011. year, company posted, revenues of eur 2.367 billion. improve both revenue , earnings in 2011. direct sales companies proved main drivers increase in revenue worldwide of 5 percent. share of business volume outside of germany given 67 percent. in direct sales as 83 percent.

self-promotion

after vorwerk had abstained classic advertising until 2001 – exception of carpets division – launched year broad-based image campaign based on so-called “family concept” under slogan “vorwerk – our best family”. according vorwerk, aim of campaign “to raise public awareness neglected area in social policy, i.e. lack of recognition work within family” or “to promote greater recognition achievements represented childrearing , housework , stand better public acceptance of these activities”, in way increasing awareness of , popularity of company – particularly among relevant target group of housewives , househusbands.

a central component of “family concept” tv commercial first broadcast in 2003: “i run successful, small family business”, competition “family manager of year” co-organized magazine hörzu 2004 till 2011. concept includes support of sos children s villages vorwerk family fund, established in 2002, financing of demoscopic studies on recognition of housework.