Virgin Mobile India Tata DoCoMo

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virgin mobile india limited cellular telephone service provider company, operated joint venture between tata teleservices , richard branson s virgin group. company used tata s cdma , gsm networks offer services under brand name virgin mobile, , started gsm services in states. virgin mobile branded services offered indian consumers tata teleservices through brand franchise virgin mobile. virgin mobile india provided tata teleservices experience , expertise in designing, marketing , servicing of virgin mobile branded products youth segment. virgin mobile marketed prepaid , postpaid on both gsm cdma, , offered wireless services under brand name datamax.


virgin mobile india s first national youth-focused mobile service, on 45,00,000 outlets reaching on 3,20,00000 cities, towns , villages across india.


it ranked no. 1 customer satisfaction within first year of launch overall score of on 95%. judged buzziest brands of 2009 i.e. searched brands surfers, in survey carried out leading online portal in india.


marketing

virgin mobile refreshed campaign starting channel on youtube called indianpangaleague. since inception of campaign, youtube has logged on 610,975 views, around 20,893 channel views , more 300 subscribers. signed on actor ranbir kapoor brand ambassador. came yoyo tariff allowed friends keep calls between them free getting ₹0.1 incoming , paying ₹0.1 outgoing. campaign created bates 141. gained huge response virgin mobile service provider paid incoming calls.


in late 2009 virgin mobile india started relying on manned kiosks alternate channels sales , branding. endeavour improve customer service , attract more customers know virgin mobile’s latest offers , deals. thus, virgin mobile india chose pilot unmanned kiosks , evaluate success of pilot saving costs , attract subscribers interact virgin mobile applications, buy recharge coupons, download freebies , paid value added services (vas) content wallpaper , ringtones. virgin mobile india provide 2g data edge services.








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